SCOUT MOTORS
It’s not about going backward.
It’s about what you haul forward.
In April 2025, Scout Motors returned to its off-road racing roots at the legendary NORRA MEXICAN 1000 in Baja California. At the end of the race, we find renowned Scout restorer, ambassador, and legacy builder, Sean Barber and his son Owen as they hitch their vintage Race Scout to the new Scout Terra EV — a nod to Scout’s heritage as they rebuild the brand for an electric future.
This was a vertical-first project from the very beginning. By embracing the 9x16 format rather than treating it as a second thought, we were able to plan ahead and unlock different design and edit opportunities.